ETHICS, DEFINING YOUR NICHE, SETTING UP A PRACTICE, WEBSITES, DIGITAL PRODUCT CREATION & MARKETING

AFTER THIS MODULE, YOU WILL UNDERSTAND AND HAVE DISCOVERED THE IMPORTANCE OF:

 

• Therapists adhering to ethical principles and what those principles are.

• Developing and managing a professional hypnotherapy practice.

• How to work with clients safely online and the steps you need to follow for a successful session. Learn the risks and limitations of online therapy.

• Managing confidential client notes and information while staying GDPR compliant.

• The most important ethical, equal opportunity and health and safety issues.

• Deciding if you would like to define a personal niche or specialize in a certain area and how to do it.

• The different ways of setting up a practice, what systems you need for your business to run smoothly and for your clients to feel comfortable.

• What makes a great website that sells your services and makes people trust you, so that they pick you instead of others.

• How to use the hero’s journey metaphor with your clients and website copy to elicit trust and develop rapport.

• How to market yourself effectively, what to spend money and energy on to get clients, and what is a total waste of time.

• How to get referrals and glowing testimonials from your clients without having to ask.

• The importance of ongoing supervision and learning to continue to grow as a therapist.

• How to work with allergies, burns, excessive sweating, hives, eczema, psoriasis, emergency hypnosis, sports performance, preparation for childbirth and warts.

• Learn more about abnormal psychology, the different personality disorders, depression and how refer on in order to stay in your scope of practice.